Support For Expectant Parents

Maternity Management Programs

Building Healthy Families from Anthem and Beginning Right® from Aetna, will provide helpful information and support throughout those nine months — so you can have a healthy pregnancy, and your baby can have a happy and healthy start.

Even if this isn’t your first baby, these maternity management programs will help you prepare for what’s to come. When you participate and complete the program, you’ll be eligible to receive:

  • A $500* gift card if you enroll by the end of your first trimester; or
  • A $100* gift card if you enroll by the end of your second trimester

*Rebate subject to taxation according to IRS guidelines.

Call Anthem at 1-877-898-0747 or Aetna at 1-877-350-7923 to sign up and see how these maternity management programs can help you and your baby.

Doula Services

Pearson medical plans administered by Anthem reimburse up to $2,000* for doula services. Doulas must be certified by one of the organizations below to be eligible for reimbursement:

Talk to your provider, community maternity support resources, or visit the DONA website to learn more about finding a certified doula. 


To be reimbursed, you must submit a claim with a detailed receipt which includes the services provided by the doula as shown below: 

Valid Procedure and Diagnosis Codes

  • Doula birth services (procedure code: 99499) 
  • Evaluation/Management/Labor and Support Postpartum services  (procedure codes: 99501, 99502, 59430) 
  • General Postpartum care (diagnosis codes: Z33.1 and Z39.2)  

Total amount paid

  • Procedure cod /services performed
  • Cost per procedure
  • Place of Service (patient’s home, office, hospital, etc.)
  • Doula’s Name and license information (including business address)
  • Dates of service 

*Reimbursement may be subject to taxation according to IRS guidelines.

Breastfeeding Support

Care can help make breastfeeding easier. While breastfeeding is a wonderful experience, it can also be challenging. As a Pearson employee, you have access to Care’s Mothers at Work program to help you through the rough patches, answer questions and address your concerns.

What does Mothers at Work provide?

  • Unlimited 24/7 phone access to lactation consultants for one-on-one guidance and referrals to local lactation consultants
  • A complimentary kit containing products and guides to make breastfeeding easier
  • Discounts on Medela breast pumps
  • The MilkShip program to help you safely ship breast milk home when you travel for work

For more information call Care at 1-800-450-7071 or log in at Pearson’s